Date: 22 March 2012, PRmoment Conferences

Cost: Tickets are £155 + VAT

Venue: Ketchum Pleon, Central London

If you have problems booking this conference, or require further information please call on 01962 832542, or email bensmith@prmoment.com. Our offices are open 9 - 5.30pm Monday to Friday. Please note we can also take credit card bookings on our booking hotline number 01962  832542 .

The long running debate of how to measure the impact of PR finally shows some signs of coming to a logical conclusion.

PRmoment has assembled a mix of prominent speakers to walk delegates through the skills, processes and reality of measuring the impact of your communications.

8.45am
Registration, coffee and croissants

9.05am
Chairs introduction: Why the analytics of PR and communications is the most vital element of public relations today

Barry Leggetter, Chairman, AMEC

9.20am
Prove everything or die: How to analyse and isolate the effects of your communications
David Rockland, CEO, Ketchum Pleon Change, Managing Director, Global Research

How to use analytics to measure the impact of your marketing spend
Why customer research and accurate business reporting play a vital role in the analytics of PR
How to optimize the social and traditional media data you collect
How brands and organizations can accurately compare the impact of their PR across territories and channels
How the Impact of PR, Direct Mail, Social Media, Point of Sale and Advertising can be optimized with a fixed budget

9.55am
An insight into Microsoft’s Evaluation System – PRIME

Rebecca Duffy, Senior PR Manager, Microsoft Metrics & Jim Dresler, Director of World Wide PR, Microsoft

How and why Microsoft built PRIME
How PRIME was implemented across a multi-national of Microsoft’s size
How is the data inputted and how is the information output of PRIME is responded to
Has PRIME made Microsoft money?

10.30am
How PR professionals can use website analytics to prove the value of what they do
Andrew Smith, Director, Escherman

How you can use website analytics to track the behaviour of your audience
How you can use analytics to track the impact of online media coverage and whether it results in sales
How by using analytics and an identifiable trigger on your site you can track the ROI of PR
A Case Study: Using analytics to understand the online behaviour of potential customers

11.00am
Coffee networking break

11.25am
Round Table The Evaluation triangle: The PR Agency, The Evaluation agency and the Client

Speakers to be confirmed

11.55am
Case Study: How does Philips measure the success of its PR?

Andre Manning: Vice President of External Communications, Head of Global Marketing and Communications, Philips

How does Philips measure the success of its PR?
How does Philips isolate the impact of its PR relative to other marketing disciplines?
What evaluation methodology does Philips use?
How to implement a successful PR measurement scheme across the company

12.25
Social Media Measurement: How to create an integrated and reliable methods of Social Media measurement

Richard Bagnall, Director of Insight and Analytics, Gorkana Group and Chair of AMEC’s Social Media Measurement Group

Social Media Analytics: How to Integrate, archive, analyse and act on online conversations about your brand
What metrics should be used and can these be standardised across different markets?
Why brands must take an integrated approach to PR and social media measurement
Resource Management: In an era of limited budget, how much should social media measurement cost?

12.55pm
Call off the search, stop wasting your time: Why there will never be a universal method to measure PR

Speaker to be confirmed

Why there will never be a universal method to measure PR
What tools should PR professionals have in their evaluation and measurement toolkit
How to choose which metrics to use for your business
Why creating an influence scorecard for your business will help you measure the impact of your communications”

1.25pm
Chairperson's closing summary

1.30pm
Buffet lunch and informal networking

2.00pm
Close of conference